Property Web Design

7 Must-Have Features of a Winning Letting & Estate Agency Website

If you’re looking into building or improving a website for your property company, it’s always useful to compare notes with the best in the business.

 

 

And here’s what you’ll discover: The top real estate website designs all have something in common.

 

 

Well, 7 things, to be precise.

 

 

In this post, we’re going to share each one of them: The 7 property web design features your site can’t live without. Ready? Let’s dive in.

Project 8 Ball specialises in customisable property websites for some of the most recognisable Real Estate Agents & Letting Agents in Scotland. Learn More

What features does my property website need?

 

 

Great question. Whether you’re in the business of selling homes or renting properties (or both) , to truly enhance your brand, increase your leads, and boost your bottom line, your property agency website needs the following features:

 

1. A Clean + Simple Layout

 

 

Moving home ranks as one of the most stressful things a person can do in life. So a flashy, cluttered, confusing website isn’t going to help matters!

 

 

For your property website to deliver results, you need a clean and simple design — one that’s representative of your brand and modern design trends, but also geared towards usability and achieving your goals.

 

 

Remember, visitors to your site aren’t there to marvel at the pretty graphics. They want to find information quickly and easily. If your site is all form and no function, you could be missing out on vital leads and revenue.

2. Intuitive Navigation

 

 

Did you know that 50% of a site’s referral traffic relies on the navigation menu to familiarise themselves with the content?

 

 

Or that 67% of mobile users will leave a website if they’re frustrated with the navigation?

 

 

If that doesn’t underline the importance of intuitive navigation, nothing will.

 

 

Here’s how to put yours to the test. It’s called the ‘three-click rule’ — and it’s exactly what it sounds like.

 

 

If you can find what you’re looking for on your site in three clicks or less, it means you’ve got a user-friendly menu and sitemap on your hands. If you can’t? Back to the drawing board.

Property Website Navigation Tips

 

1. Make the menu “sticky” – This means the menu stays fixed as you scroll down the page. It keeps important information above the fold and allows for quick and simple navigation.

 

2. Use breadcrumbs – Leave a trail of links showing where the user has been, the page they’re on, and how to get back.

 

3. Don’t overlook the footer  Savvy website users know to scroll to the bottom of a site when looking for important info. Make sure you meet their expectations. The footer is prime website real estate — place your address, map, phone number and contact form there (at a minimum!).

3. Responsive Design

 

 

Today, house-hunters aren’t always hunched over a laptop nursing a latte in their favourite cafe. They’re on the move, smartphone in hand. And if they spot one of your signs outside a property, you can bet the first thing they’ll do is search for your website.

 

 

So, the question is: Is it mobile-friendly?

 

 

No? Uh-oh.

 

 

Mobile accounts for over 50% of global web traffic — and that trend shows no signs of slowing. If your site isn’t responsive and available across multiple devices, you’re running the risk of alienating a significant chunk of your market.

 

 

Some users will land on your site with a vague idea of the property type and location they’re after. Others will have a list of needs and wants as long as your arm. It’s your website’s job to cater to both.

 

 

A simple search bar that covers the town, area, street, or postcode is a good start, but for the more advanced searchers, you need a range of filters to help them drill down into the detail. This should include:

 

 

  • Max and Min Price
  • Property Type
  • Bedrooms
  • Distance from a specific location
  • Keywords (including exact match searches and exclusions)
  • Furnishing (for renters)
  • Pet Policy (for renters)

 

You should also consider searches related to lifestyle (proximity to amenities, schools, etc.) and an embedded Google map feature for more visual searchers.

5. Cutting Edge Imagery + Video Content

 

 

Today, it’s not enough to simply post nice pictures of the property in question. House-hunting in the age of corona has made us rethink the entire process — not least the demand to view properties in excruciating detail while being unable to visit in person.

 

 

So, how do you meet that demand on your website? If anything, this reinforces the need for best-in-class imagery and video content.

 

 

Having 3D walkthroughs and 360-degree videos alongside a detailed floorplan on your listing will help users visualise the space and decide whether or not they want to arrange a viewing (virtual or otherwise).

 

 

We recommend chatting to the highly-talented team at VUABL.com for all your property 360 tour needs. 

6. Smart Property Alerts + Tools

 

 

The longer you can keep a user engaged on your website, the more likely you are to nudge them towards conversion. And a great way of doing this is to include smart property tools across your site.

 

 

For instance:

 

  • An embedded mortgage calculator on each listing will help the user quickly establish the affordability of the property.

 

  • Similarly, a valuation tool can give potential sellers an idea of what they can expect to fetch if they put their home on the market.

 

  • And property email alerts allow users to take the legwork out of looking. They simply fill in what they’re searching for, and the system filters out the noise, sending potentially perfect property listings direct to their inbox.

7. Seamless Shortlisting + Sharing

 

 

Finally, it’s important to remember that house-hunting is rarely a one-player sport. Whether it’s with a partner, a parent, a flatmate or a friend, your website’s users will want to shortlist and share the property listings as they find them.

 

 

Making it easy to share via social media (Facebook, Twitter, etc.) WhatsApp or email is also a great way to increase your presence and boost brand awareness. Win-win!

In summary

 

 

A winning letting & estate agency website design doesn’t just happen by accident. It’s a careful mix of functionality, usability, and aesthetics combined to engage your target audience and encourage action.

 

 

Or, in other words, if you make it easy to navigate, search, filter, share, and contact, the leads will come pouring in!