The P8B team strategically mapped out the digital infrastructure then natively developed the McQueen iOS & Android App.
As well as debuting as the World’s coolest labels, featuring 6 animated extraordinary tales from the Maverick world of McQueen and the introduction of a sophisticated Marker based AR technique, anchored onto the branded Gin Labels – The McQueen App also includes:
An Online McQueen Gin Shop, helping you find your nearest McQueen stockist and order Gins directly to your door. Exclusive Discounts on the range of Gin flavours via the McQueen Rewards section. A Cocktail Masterclass, learn how to create truly Maverick cocktails with McQueen world-first flavours. Insight into the McQueen Gin making process including all the latest News & exciting Gin Competitions.
Once the development stage was complete, the McQueen App then entered into an extensive BETA testing phase and was thoroughly Quality Assured across both Apple and Android on a range of historical devices ensuring a smooth user experience for slightly older devices, as well as the latest, before being published to the Apple & Google Play stores as a solid performing App for public consumption.