The Electric Heating Company engaged Project8ball to provide a turnkey video package consisting of four compelling HD adverts, showcasing their new App-controlled radiator range, the ecoSave. Notably, this project was completed with limited design information from the client. Our Studio’s briefing was largely verbal and the supplied design information consisted of only the client’s draft spoken copy and a electric heater. The objective was to enhance the appeal of the electric heaters to the clients audience, whilst delivering key features to their social demographic in order to demonstrate the different functionality across their heating range.