The project
The Electric Heating Company engaged Project8ball to provide a turnkey video package consisting of four compelling HD adverts, showcasing their new App-controlled radiator range, the ecoSave. Notably, this project was completed with limited design information from the client. Our Studio’s briefing was largely verbal and the supplied design information consisted of only the client’s draft spoken copy and a electric heater. The objective was to enhance the appeal of the electric heaters to the clients audience, whilst delivering key features to their social demographic in order to demonstrate the different functionality across their heating range.
Communicating closely with the client, our Studio were able to work out how to best represent the evolution of electrical heating retail as it blends with technology. Our team interpreted their brands vision and communicated this digitally by HD Video. The end result is a distinctive style of video adverts, featuring a mixture of real time content capture, motion graphics, animation and alternative voiceover artists.
Each EHC video advert utilised on-location footage mixed with motion graphics overlays to provide final presentation material. As an extension to the solution for engaging prospective electric heating clients, Project8ball were also asked to provide a short version of the combined videos that aired as our Studio’s first TV advert on STV. These relevant examples of motion graphics coupled with on-site content capture demonstrates our Studio’s commercial ability to deliver successful video projects. Each video project was delivered on time by maintaining communication with the client throughout the creative process and post production stages, allowing our team to update the client on the projects progress, ensuring the deliverables met their high standards.
