Strong brands enjoy powerful bonds that deliver loyalty, recommendation and additional revenue opportunities but they aren’t static, they’re dynamic and change over time, as do peoples’ opinions of them. Our Studio set off to understand your marketplace and mold your branding guidelines into relatable, exciting brand concepts.
The identity of your brand generates the overall personality of your business and how customers view your company. In order to create a lasting, effective and cohesive brand, you need to have a clear focus for how you want your audience to perceive you. Understanding your brand and how your audience views it plays a key part in all truly successful marketing campaigns.
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services – this means your logo plays a really vital role in being found, seen & remembered.
Colour speaks volumes about a business. Being an expression of your brands identity, colours influences consumers. As colour attracts new & returning customers, they evoke emotions – feelings of warmth, security, excitement, curiosity or home. Emotions drive decisions and for businesses, that equals profits. When a company repeatedly markets with the same pantone, it strengthens overall brand awareness.
Branding goes so much deeper than just the visual appearance and in order to maintain that all-important consistency, you need to get clear on what kind of words make them distinctly yours. Keep a consistent TOV with catered brand guidelines that fit how you best want to communicate to your audience.
A brand identity is much more than simply a logo. A brands identity is everything that the brand says, how it connects to its audience and the style in which it communicates. Make your brand stand out from the rest with effective brand identity. We work with businesses of all shapes and sizes to define a clear and winning brand identity.
Social media isn’t purely a recreational tool anymore; businesses use social media to network, advertise, show off their skills, and shape their brand. This is where streamlined digital assets will be particularly important. Understanding the way the brand is regarded, the associations it enjoys and its position in the market are essential for it to remain relevant, appealing but still maintain its core proposition.
The typefaces you choose for your business can have an important impact on the way your brand communicates and is perceived. By choosing fonts that reflect your brand’s values, this can aid attracting the right balance in making your offering stand out to your audience. So, whether you’re building your brand from scratch, reworking your logo or updating your website, we’re here to assist you with the right font choice.