What is Augmented Reality?
Augmented Reality mixes the real and virtual worlds, putting immersive, interactive experiences into the hands of the smartphone and tablet users. Using clever code and cutting edge video, 3D Modelling & animation. AR brings brands to life by simply scanning an image, label, QR code, or open space.
XL companies, such as McDonald’s, Coca-Cola, and IKEA have already used AR to great effect. Check out this video of ‘IKEA Place’ to see a top example of AR in action.
What are the benefits of AR packaging?
Using Augmented reality packaging is a smart way to stand out from the crowd. By inviting your customers to scan a code or label on your product, they’re spending even more time interacting with your brand. And apart from that point, the opportunities are almost endless
You could give customers access to an AR game with a scoreboard and prizes, further strengthening brand loyalty;
You could give them a discount code, encouraging further sales;
You could capture data and push them further down the marketing funnel;
You could prompt them to share the experience on social media, widening your audience via word-of-mouth, viral marketing.
The other clear advantage of investing in AR for brand packaging is the cost. There’s no need to redesign or alter your existing packaging. The focus is squarely on app design and development. This means you can have something live relatively quickly — perhaps in time for a summer promotion or tie-in with a film, TV, or sporting event.
Remember: With AR packaging, your customers aren’t just buying your product – they’re buying an experience. These experiences don’t always have to be with sales or marketing in mind. They could simply add value to your customer’s life. For example, pharma brands could link to an AR video explaining how to use their product or covering potential side effects. Food manufacturers, meanwhile, could share recipes or serving suggestions in a fun and compelling way.