4. AR Generates (Well-Timed) Buzz
Social media sites like Instagram and Snapchat remain popular with those aged 18-24, and a huge part of that is in the creative ways users can interact with the platforms and one another.
In particular, AR Face Filters provide endless entertainment, turning users into performers, and in many cases, by extension, into brand advocates. Branded filters are routinely shared across these platforms, increasing exposure and driving up engagement.
And the best part is, these types of features aren’t solely the domain of big-name brands. Our studio utilises the latest markerless face-tracking technology to produce a range of face filter styles and techniques for businesses of all shapes and sizes. These can accommodate gamification, user try-on demos, and digital campaigns.
This means you can react quickly to news stories or major events, piggybacking on the buzz while creatively standing out from the crowd.
5. AR Can Reduce Product Returns
As we touch on in more detail in this post, Augmented Reality apps can bridge the grap between real-world, brick-and-mortar shopping and online shopping experiences. Something that has grown in significance in 2020 thanks to the spread of COVID-19.
Using AR as a fundamental part of your ecommerce app or website provides your customers with a more rounded browsing and buying experience. For example, they can virtually try on clothes or make-up, or view a 360-degree demo of a chair, even “placing” it in their living room to make sure it looks the part.
And this level of detail and insight can go some way towards reducing the number of product returns from online stores, saving you even more money in the long run.