Advanced Analytics

Monitor

Dashboard

Our Advanced Analytics dashboard is built from the ground up to provide all the data from your App & Web Campaigns in one centralised, easy-to-use online console. Define your own custom events to measure data that uniquely matters to your brand.

Location & GPS

Explore accurate Geo-location reporting. Track, Monitor and understand better where your web & app media is being activated globally using our advanced GPS reporting feature.

Real-time

Advanced Real-time analytics allows your business to understand user behaviour and view live usage data with invaluable, accurate, real-time reporting.

Demographic

Access rich demographic information on who your users are, how regularly they visit your website or app and how much time they have spent interacting with your brand & content.

Target

Selection

Our state of the art reporting feature gives you the power to build up groups of users or audiences out of just about anything that you might wish to measure within your campaign data. Want to target users in Europe who have unlocked your latest campaign or clicked on your page? It’s as easy as a few clicks on our sophisticated console.

Monetisation

So if you want to know which ad campaigns are bringing you the users who spend the most money, or are sharing the content with their friends, or have unlocked the latest immersive experience and are ready for the sequel, you can do all of that in P8B analytics dashboard.

Push Notifications

Engage your App audiences with promotional & seasonal Push Notification’s. Our advanced dashboard enables the ability for your teams to control & access Android & Apple isolated push functionality, ensuring freedom to target & promote.

Campaign-Ready

Our console also provides campaign-ready options, where specific push notification’s can be scheduled or manually pushed to all segmented groups of audience-types.

Custom Audiences

Define custom audiences based on device & browser data, explore user behaviour analysis and then use this segmentation to increase engagement.

Re-Targeting

The P8B Dashboard surfaces data about user behaviour in web pages and your iOS and android apps, enabling you to make better decisions about your audience re-targeting marketing activations.

Analysis

Big-Query

For custom analysis, you can export raw data to Big-Query. But it’s not just about seeing what your users are doing. It’s also about discovering who your users are so in addition to demographic information, you can also discover how your different groups of users behave by setting custom user properties.

User Insights

User insights from acquisition to App usage: Analytics surfaces data about user-behaviour in your iOS and Android Apps, enabling you to make better decisions about your brand and marketing optimisation. Our console can also determine what OS, Browsers & Devices that the end user is viewing via.

Measure

Measure engagement, geo-location & user demographic. Understand user behaviour like never before with live usage data & reporting techniques designed to allow enhanced, easy-to-follow visual interpretation’s & graphs of your Big Data.

Reporting

Our dashboard allows your full team to Securely access unlimited logging and reporting of your campaign data. That’s right – no quotas, simply include our Advanced Analytics option with any 8ball App or Website to enable sophisticated, metric-heavy insights into your businesses audience.